Hisense 43A7100F 43″ 4K HDR Ultra HD Smart TV 4K Ultra HD Stunningly realistic picture quality and pin-sharp clarity. HDR HDR dramatically enhances detail by maximising contrast and colour accuracy. DTS Studio Sound Volume Levelling, Bass Enhancement, Speaker EQ and Dialogue Enhancement technology work hand-in-hand for the ultimate audio experience. *DTS Virtual:X available on 75″ & 70″ models. VIDAA U Personalised, intuitive and smart, access all of your favourite entertainment and built-in apps from the likes of Netflix, Prime Video, YouTube, and Freeview Play. Freeview Play Catch up on the last 7 days of TV or pause and rewind as you watch live from BBC iPlayer, ITV Hub, All 4, My5 and more. Alexa built-in Use Alexa to control your TV with your voice, search across the VIDAA U platform or use any Alexa skills. Simply brilliant 4K HDR performance. Immerse yourself in breathtaking 4K HDR detail with the Hisense A7100F. 4K Ultra HD resolution delivers pin-sharp picture quality whilst HDR maximises contrast and colour accuracy. UHD AI Upscaler enhances all of your favourite sports, TV shows and movies to super clear, near-4K quality effortlessly. Hisense’s VIDAA U Smart TV OS lets you enjoy all your favourite entertainment from Netflix, Prime Video, Freeview Play and more, and control your TV using voice with Alexa built-in. Breathtaking 4K picture clarity. With 4x more pixels than traditional Full HD, Hisense’s 4K UHD resolution delivers breathtaking picture quality and pin-sharp clarity. Maximising contrast and colour accuracy. HDR dramatically enhances detail by maximising contrast and colour accuracy for more true-to-life colours and amazing levels of clarity. The detail in the darkest areas of a picture aren’t lost. Equally, very bright areas of a picture don’t blow out. Every kind of sound perfected. Virtual surround sound is reproduced with DTS Studio Sound™ post processing, creating an immersive sound experience. Volume Levelling cleverly smooths transitions between inputs and when changing channels while Bass Enhancement makes for a more dynamic experience. Speaker EQ lets you maximise system performance and Dialogue Enhancement enhances speech clarity. *DTS Virtual:X available on 75″ &70″ models. It’s all about U. Personalised, intuitive and smart, switch effortlessly between all of your favourite apps and devices making it easier and quicker to enjoy a world of on-demand entertainment. Watch the latest programmes on BBC i Player, ITV Hub, All 4, My5 with Free view Play, and access built-in apps such as Netflix, Prime Video, YouTube, and Rakuten TV. *UI design by screen size. **VIDAA U4 available on 75″ only. Launcher view Discover a world of entertainment effortlessly and customise based on your favourite apps. *Available on 75″ only. Content Discovery Preview recommendations of the latest shows and movies from the selected app. *Available on 75″ only. One Touch Access Simply press one of the dedicated buttons on the remote for quick access to the most popular apps. Alexa built-in Use Alexa to control your TV with your voice, search across the VIDAA U platform or use any Alexa skills. Upgrade HD content to near-4K quality. Intelligent AI-powered algorithms analyse the image frame-by-frame to adjust adjacent pixels accurately for super clarity. Enjoy an immersive stadium experience with Sports Mode. In one press of a button, Sports Mode adjusts your picture and audio settings to be perfectly matched for viewing sports, reducing motion blur for you to see every net-breaking goal in ultimate clarity. Flexible for your home. Adjust the width of the TVs stand for added flexibility. A wide position allows you to place a soundbar underneath or set the feet to a narrower width for displaying on smaller TV cabinets.